As an analyst, I would prefer to be looking at metadata than looking at content, because it's quicker and easier, and it doesn't lie." – Edward Snowden It is also true that, despite claims that the data includes no “personally identifiable information”, and maintains that this is ‘only metadata’, the fact of the matter is that the data included in this tracking is more than enough to be personally identifiable when taken into context within the entire dataset, and subject to even a little basic analysis would fully identify you as an individual and associate you with your activity. While it is true that your activity online, your shopping activity and various other activities, are monitored and used to direct targeted advertising to you, this is no more intrusive than activities undertaken by Google, Facebook and a multitude of other organisations. This is not without truth, but perhaps is not as intrusive as some reports may lead you to believe. One of the primary controversies surrounding Windows 10 (and now Windows 7 and 8 retrospectively) is that it has been shown to be “spying”, in several forms, on your activity through the use of “telemetry” and Cortana (the Windows version of Apple’s Siri ). Windows 10 has already been downloaded, without user consent, onto many people’s hard drives so if, over the last several months, you have experienced a period of having a “slow” computer, you may well have Microsoft to thank for that as it has downloaded several GB of data onto your machine without you knowing. I think, in the context of past operating systems, the XP 10 year lifecycle will be shown to be a thing of the past. The first thing to realise is that Windows 10 is an inevitability and, we suspect, something that will be forced upon people sooner rather than later (if you have not already experienced this). We have been using it here and there for review purposes, personal use, testing and various other functions, and are slowly getting into a position to offer our considered opinion on the utility within business environments. Windows 10 has been out for a while now, and has not been without controversy.
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